Cloud and the Future of Business: From Costs to Innovation

I have not been updating this blog for a while as I have been busy writing commercial papers on Cloud Computing. The first of these, for Accenture, has just been published and is available here

The report outlines our” Cloud Desires Framework” in which we aim to explain the technological direction of Cloud in terms of four dimensions of the offerings – Equivalence, Abstraction, Automation and Tailoring.

Equivalence: The desire to provide services which are at least equivalent in quality to that experienced by a locally running service on a PCor server.

Abstraction: The desire to hide unnecessary complexity of the lower levels of the application stack.

Automation: The desire to automatically manage the running of a service.

Tailoring: The desire to tailor the provided service for specific enterprise needs.

(c) Willcocks,Venters,Whitley 2011.

By considering these dimensions to the different types of cloud service (SaaS, PaaS, IaaS and Hosted service (often ignored – but crucially Cloud-like)) it is possible to distinguish the different benefits of each away from the “value-add” differences. Crucially the framework allows simple comparison between services offered by different companies by focusing on the important desires and not the unimportant technical differences.

Take a look at the report – and let me know what you think!

Microsoft in Cloud – Bloomberg’s analysis

Interesting analysis of microsoft’s place in the cloud today… And its change of focus to bring azure front and centre in it’s offering.

Microsoft Woos Toyota, Duels in Cloud Bet – Bloomberg.

Structure 2010 – Mark Benioff – Cloud 2

The key focus of CEO Mark Benioff talk was on identifying the difference between “Cloud 2” and none-cloud marketing efforts leveraging the cloud to sell boxes. He highlighted his three tests for Cloud Compting

1)      Efficiency – that any cloud offering should offer 1/10th the cost of existing solutions and thus enable new entrants into marketplaces. For example he highlighted that only 1500 Dell servers are used to service the 77000 useres of SalesForce.

2)      Economic – that solutions should be economically efficient

3)      Democratic – That they should allow SME business to enter the market.

Nothing particularly exciting here.