Greenpeace explore the impact of Cloud Computing on climate change

MakeIT Green – Cloud Computing and its contribution to climate change

The report makes interesting reading for anyone concerned about the hidden and less obvious environmental impact of cloud services. While companies can see the electricity bill of their data-centre (and may have to report it), their use of Cloud Services means the electricity bill is hidden within service charges.

Chaired session at LSE Student Strategy & Management Consulting Conference

 

 

 

 

Last week I chaired a session at the LSE Student Strategy & Management Consulting Conference. The session was titled: The Dark Side of Cloud and Pathologies of Big Data, and we had partner-level speakers from Bain, Deloitte, PWC and Opera Solutions in attendance.

Some interesting ideas which emerged but it was the tit-bits that interested me most:

  • That we should see public cloud like Taxi’s – they are very useful and a vital addition to cars, but most people will continue to want to own their own car.
  • That Google is now estimated to have 3.5m servers.
  • That Cloud is really about the dark-datacentre – it is about the automation of data-centre management.
  • That Twitter and Facebook both began on-cloud, but as they grew they moved off-cloud. This was within an argument that as dot.com businesses expand so they move away from the cloud.
  • Bain have produced an interesting analysis of the cloud market-space with important implications for those considering moving into the cloud arena. http://www.bain.com/Images/BAIN_BRIEF_The_five_faces_of_the_cloud.pdf

The 700 people who attended may have taken other ideas away – it was a rich session.

Who Coined Cloud Computing? – Technology Review

Where did the term Cloud Computing emerge from? This article attempts to explore…

“For Compaq, it was the start of a $2-billion-a-year business selling servers to Internet providers. For OSullivans startup venture, it was a step toward disenchantment and insolvency.”

via Who Coined Cloud Computing? – Technology Review.

Understanding the Business Impacts of Cloud Computing | The European Business Review

 

 

 

 

 

 

 

Understanding the Business Impacts of Cloud Computing | The European Business Review.

Read an article I jointly wrote with colleagues at the LSE on the Business Impacts of Cloud Computing within the European Business Review.

 

 

Our Fourth Report: Innovation: Cloud and the Future of Business: From Costs to Innovation –

Our fourth report on Cloud Computing is now available… This report looks at the future of business, mapping out the concept of the Cloud Corporation, and discusses the fragmentation and redevelopment of the technology supply industry. In particular we discuss how the industry may become layered and increasingly specialised – with organisations benefiting from the business agility and better alignment offered this will create.

Click on the image below for the full report.

Cloud and the Future of Business: From Costs to Innovation - Part Four: Innovation

Iceland’s future in Cloud Computing.

Once you move to the cloud you can locate your data-center anywhere where network connectivity is available. Given the cost of powering and cooling data-centers is significant it makes sense to find somewhere with green electricity and lots of available cooling – but also with a stable society and reasonable laws. Iceland is a good candidate.

Hence it is unsurprising to see the following from the Register:

Green trans-Atlantic cable set to launch in 2012 • The Register.

This cable will provide “Iceland with the required connectivity to support the anticipated explosive growth of low cost, 100% carbon free, renewable energy powered data centres, in which the Wellcome Trust, has a major investment,” said EA president Greg Varisco.