Structure 2010 – Mark Benioff – Cloud 2

The key focus of CEO Mark Benioff talk was on identifying the difference between “Cloud 2” and none-cloud marketing efforts leveraging the cloud to sell boxes. He highlighted his three tests for Cloud Compting

1)      Efficiency – that any cloud offering should offer 1/10th the cost of existing solutions and thus enable new entrants into marketplaces. For example he highlighted that only 1500 Dell servers are used to service the 77000 useres of SalesForce.

2)      Economic – that solutions should be economically efficient

3)      Democratic – That they should allow SME business to enter the market.

Nothing particularly exciting here.

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