Structure 2010: The Value of the Cloud — It’s Not Just About Cost.

This article reviews a panel at the Structure Event I am attending. The argument is that focusing on Cost, as an outsourcing of cost to a cheaper provider, misses the disruptive nature of Cloud Computing. Instead the focus should be on the strategic benefits of Cloud – and hence not a CTO issue but a board-level strategy issue.

The term Business Agility was mentioned within this, and was a theme in Werner Vogals picked up on later. In particular how afraid should companies be of small competitors using Cloud to leapfrog into the marketplace as competitors to old players – the SalesForce effect.